April 12, 2023

DALYA Changes the Game with Size-Inclusive and Customizable Women's Clothing Line

New York, NY - April 12, 2023 - DALYA, the pioneering fashion brand that empowers women to create their own unique style, is proud to announce the launch of its groundbreaking size-inclusive line of customizable clothing for women. DALYA believes that women's clothing should be as unique as their individual style and body shapes, and they are setting a new industry standard to make this a reality.In a world where women often find themselves between sizes and frustrated by inconsistent sizing across brands, DALYA is here to change the game. They recognize that there is no universal industry standard for clothing sizes, making it difficult for women to find clothing that fits perfectly. To address this issue, DALYA has introduced a revolutionary sizing system that caters to the unique needs of every woman. Unlike the traditional numeric size chart that starts at 00 and goes up in 2's, DALYA's sizing system features smaller size steps, with sizes ranging from 4, 5, 6, 7, and beyond. This innovation ensures that every woman can find a size that fits her comfortably, eliminating the frustration of being between sizes. DALYA's commitment to inclusivity extends to its size range, which goes up to 26 in tops and 40 in bottoms.

DALYA clothing is designed to fit better off the rack, offering an unparalleled level of comfort and confidence for women of all shapes and sizes. To further enhance the customization experience, DALYA offers two unique shopping options:•Made To Order Services: Customers can visit the DALYA website and select their favorite fabric, trims, silhouette, and size. DALYA's skilled artisans will then craft a one-of-a-kind piece tailored to their choices, ensuring a perfect fit and a piece as unique as the customer.•Made to Measure Bespoke Services: For those seeking an even more personalized experience, DALYA offers in-person or virtual appointments with style experts who will capture custom measurements. Customers can then choose from an expanded fabric and trim library, including the option for custom linings, to create clothing that fits their body and style perfectly.Both shopping options boast a swift turnaround time, with orders shipping directly to customers in just 3 weeks.

DALYA is redefining the fashion industry by putting the power of choice and customization into the hands of women, allowing them to build a wardrobe that truly reflects their personality and preferences. DALYA's Founder & CEO, Farida Raafat, shares, "At DALYA, the future of fashion is female, and women have the opportunity to take control of their style like never before. We believe that women deserve clothing that not only fits them well but also celebrates their unique individuality. Our size-inclusive and customizable clothing line is a testament to our commitment to empowering women through fashion. It's time to Dress How You Want To Be Addressed. "DALYA invites women everywhere to join the size-inclusive fashion revolution and experience clothing that is as unique as they are. To explore DALYA's customizable clothing options and learn more about the brand, please visit dalyanyc.com.

For media inquiries or further information, please contact: Benjamin Ayer benjamin@dalyanyc.com

DALYA is a revolutionary fashion brand that launched in 2022, focused on providing women with the freedom to create customized clothing and accessories. Offering Made to Order and Made to Measure Bespoke options, DALYA empowers women to take control of their style. DALYA is more than a brand; it's a movement celebrating women who challenge conventions and desire fashion that reflects their individuality.
 
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