Our Mission

We aim to give every woman the freedom to dress the way she wants to be addressed. For too long, custom clothing has been reserved for men. With DALYA you create custom pieces that you’ll actually want to wear, the way you want to wear them.

We empower women to live life the way they want to. We create a space for women who may have felt forgotten and a place where all women are celebrated. 

We are here to celebrate women who challenge the status quo. We aren’t just a brand—we are a movement, a family committed to giving women what they want, how they want it.

Giving Back

We truly believe that something magical happens when we support one another. That is why we pledge to pay it forward, giving a portion of each sale to various women’s initiatives worldwide. 

DALYA has partnered with Dress for Success® to ensure the betterment of women’s lives everywhere. 5% of each purchase is donated on your behalf. By purchasing your DALYA piece you are empowering women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.

Meet The Founder

We are founded and led by a Middle Eastern woman of color. 

Meet our founder, Farida Raafat. An Egyptian living in New York City, she has been in the fashion industry her whole life. From learning how to sew at her family’s factories, to studying at Parsons in NYC, to working at brands such as TOM FORD and Rag&Bone, to being partner at a NYC creative agency—her experience is vast.⁠

Farida spent most of her career building brands and making clothes for men. She was never able to shake the frustration she felt when she saw how easy it was for men to customize and shop for their work clothes. A professional woman herself, she decided it was time to take her expertise and finally give women the clothes they want, the way they want them.

What’s In A Name?

The woman behind the name. 

Meet our founder’s mother; a hard working and professional woman, who like many women wears many different hats. She is a daughter, wife, has a PhD, is a business owner and a mother. To us, she is the symbol that women can do anything. So, this brand is for her, and all the other strong, determined, inspirational, badass women out there. 


No Overproduction sewing machine foot and needle sewing thick wool fabric

No Overproduction
One Ordered, One Made

Each DALYA piece you order has been uniquely crafted for you and only you. We cut as just as much fabric, use just as many buttons, and sew with as much thread as we need to make your garment. Whatever you order is what we make. So, not only is your piece one of a kind, it’s kind to the world.

Manufacturing yellow double breasted blazer laying on table with customized buttons

Responsible Manufacturing
We Know The Ins and Outs

At DALYA we know who we are working with. We handpick our vendors and partners not only based on their commitment to quality, but their commitment to a clean, safe, and fair working environment.

Durable Product threads on spools and spinning onto cones

Custom And Made To Last For Generations

We are bringing back to the days when clothing was expertly made and built to last. Our goal is to give you the option to pass on your DALYA pieces to your loved ones one day. We use the highest quality Italian fibers and expert craftsmanship to ensure that each piece is built to last.