September 15, 2023

DALYA Pop-up Store Celebrates the Freedom of Customized Fashion for Women

New York, NY - September 15, 2023 - DALYA, the groundbreaking fashion brand that is revolutionizing the way women approach their wardrobes, proudly announces the launch of its first pop-up store. After a successful debut in 2022, DALYA continues to break barriers by empowering women to create fully customized clothing and accessories.

At DALYA, the future of fashion is female, and women have the opportunity to take control of their style like never before. DALYA's unique approach allows customers to choose every design detail of their perfect piece, from fabric and buttons to lining, pockets, and more.With two convenient shopping options, DALYA ensures a personalized fashion experience that caters to every woman's preferences:

• Made to Order: Customers can visit the DALYA website to select their favorite fabric, trims, silhouette, and size. DALYA will then craft a one-of-a-kind piece tailored to their choices.

• Made to Measure Bespoke: DALYA takes customization to the next level with in-person or virtual appointments where style experts capture custom measurements. Customers can then choose from an expanded fabric and trim library, including the option for custom linings, to create clothing that fits their body perfectly.

DALYA's mission is to provide women with the freedom to Dress How You Want to Be Addressed. Traditionally, custom clothing has been a realm dominated by men, but DALYA is changing the narrative. With DALYA, women can now design custom pieces they genuinely want to wear, exactly how they want to wear them.

More than just a fashion brand, DALYA is a movement. It's a family dedicated to celebrating women who challenge the status quo. DALYA's mission is to create a space for women who may have felt forgotten and a place where all women are celebrated.

DALYA's Founder Farida Raafat says, "We are here to empower women to live life on their terms. We are more than a brand; we are a movement committed to giving women what they want, how they want it."

The DALYA Pop-up Store at 228 Mott Street, New York, NY 10012, open from September 15 to October 23, 2023, is an embodiment of DALYA's commitment to empowering women through personalized fashion.

For media inquiries or further information, please contact: Benjamin Ayer benjamin@dalyanyc.com

About DALYA:DALYA is a revolutionary fashion brand that launched in 2022, focused on providing women with the freedom to create customized clothing and accessories. Offering Made to Order and Made to Measure Bespoke options, DALYA empowers women to take control of their style. DALYA is more than a brand; it's a movement celebrating women who challenge conventions and desire fashion that reflects their individuality.
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